120 Clothing Brand Name Ideas

This is your comprehensive guide to navigating that pivotal first step. We’re not just throwing a list of names at you and calling it a day. As a veteran in web development and digital marketing, I know that a brand name is more than just a label—it’s the cornerstone of your online identity. In this article, we’ll dive deep into over 120 clothing brand name ideas across a dozen niches. More importantly, I’ll walk you through the exact process of how to choose the perfect name and the critical next steps to take once you’ve found it. Let’s get your brand started on the right foot.

120+ Clothing Brand Name Ideas by Niche

A great name resonates with a specific audience. Are you targeting the boardroom or the skate park? The yoga studio or the gala? Here are over 120 name ideas, broken down into popular and profitable niches to get your creative process started.

Catchy & Creative Brand Names

These names are designed to be memorable and intriguing. They often use clever wordplay, alliteration, or unique combinations to stick in the customer’s mind.

1. Thread & Fable
2. The Style Weave
3. Urban Loom
4. Oaken & Ivy
5. Rogue & Refined
6. The Gilded Stitch
7. Ink & Thread Co.
8. Onyx & Oak
9. Canvas & Clay
10. The Woven Wardrobe
11. Second Skin Society
12. The Artful Thread

Luxury & High-End Brand Names

Luxury names should evoke a sense of prestige, quality craftsmanship, and exclusivity. They often use foreign words (especially French or Italian), founder names, or concepts of elegance and heritage.

13. Atelier Noire
14. Sterling & Silk
15. The Savoy Collection
16. Valerius
17. Crest & Crown
18. Noble Thread
19. Élan & Essence
20. The Heritage Loom
21. Argent & Azure
22. The Sovereign Stitch
23. Westwood & Vine
24. The Gilded Label

Streetwear & Urban Brand Names

Streetwear names need an edge. They should feel current, authentic, and connected to street culture, music, and art. Think bold, short, and impactful.

25. Apex Wear
26. Concrete Bloom
27. Static Threads
28. Rogue Division
29. Neon Nomad
30. Cipher Apparel
31. Revolt & Rhyme
32. Driptide
33. Afterdark Collective
34. Urban Velocity
35. The Grit Guild
36. Zone Six Wear

Sustainable & Eco-Friendly Brand Names

For the conscious consumer, your brand name should immediately signal your commitment to ethical practices and natural materials. Think earthy, transparent, and purposeful.

37. Everloom
38. Kindred Earth
39. Terra Thread Co.
40. The Conscious Cloth
41. True North Apparel
42. Sprout & Stitch
43. Renew Wear
44. The Good Weave
45. Grove & Loom
46. Earthen Vogue
47. The Mindful Thread
48. Upcycle United

Fitness & Activewear Brand Names

Activewear names should be dynamic, inspiring, and communicate performance. They often use words related to movement, strength, and endurance.

49. Vigor Active
50. Apex Performance
51. Kinetic Wear
52. Flex & Flow
53. Stride & Rise
54. The Iron Thread
55. Momentum Gear
56. Core Dynamics
57. Unbound Active
58. Summit Athletics
59. Power Pivot Apparel
60. The Endure Collective

Children’s & Baby Clothing Brand Names

These names should be sweet, playful, and often whimsical. Alliteration, cute animal themes, and soft-sounding words work wonderfully here.

61. Sprout & Sparrow
62. The Giggling Goose
63. Bumble & Beam
64. Little Loom
65. The Cub & Cloud
66. Willow & Whimsy
67. The Tiny Tulip
68. Stardust & Stitches
69. Little Acorn Apparel
70. The Happy Caterpillar
71. Sunbeam & Spool
72. The Little Finch Co.

Minimalist & Modern Brand Names

For a minimalist brand, the name should be clean, simple, and sophisticated. Often, these are single, evocative words or straightforward, elegant phrases.

73. Forma
74. Line & Linen
75. The Edit.
76. Core Collection
77. Slate & Salt
78. The Essentialist
79. Pare & Plain
80. Aere
81. The Neutral Wardrobe
82. Still Life Apparel
83. Common Thread
84. The Modern Staple

Vintage & Retro Brand Names

A vintage-inspired brand needs a name that harkens back to a specific era. Think nostalgia, classic Americana, and timeless style.

85. The Dustbowl Dandy
86. Hemlock & Heritage
87. The Golden Era Garb
88. Rusty Hinge Apparel
89. The Victory Stitch
90. Sundown & State
91. The Retrograde Rail
92. The Decades Dress
93. Old Gold Outfitters
94. The Wayfarer’s Weave
95. The Penny Arcade
96. The Heirloom Haberdashery

Plus-Size & Inclusive Brand Names

Inclusive brand names should be empowering, positive, and celebratory. They should make everyone feel seen, valued, and beautiful.

97. The Empower Edit
98. Curve & Kindred
99. Beau & Bold
100. The EveryBody Bureau
101. Unconditional Unison
102. The Shape & Soul
103. The Included Collection
104. True Embrace
105. The Canvas Within
106. The Figure & Form
107. Allure & All
108. The Harmony Wardrobe

One-Word & Punchy Brand Names

A single, powerful word can be incredibly effective. It’s bold, confident, and easy to remember. The key is to find a word that isn’t already heavily used and that encapsulates your brand’s ethos.

109. Verve
110. Loom
111. Kin
112. Pillar
113. Cipher
114. Solace
115. Anthem
116. Meridian
117. Arc
118. Fable
119. Rune
120. Crest

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How to Choose the Perfect Clothing Brand Name: An In-Depth Guide

A list of ideas is a great starting point, but the perfect name isn’t just picked; it’s crafted. This process requires a blend of creativity and strategic thinking. Don’t rush it. A strong name is a long-term asset.

Step 1: Define Your Brand Identity & Niche

Before you can name your baby, you need to know who it is. Ask yourself these foundational questions:

• Who is my target audience? Be specific. “Women aged 25-40” isn’t enough. Try: “Environmentally conscious millennial women aged 25-40 who live in urban areas, practice yoga, and value experiences over possessions.” This level of detail will guide your naming choices. A name like “Terra Thread Co.” resonates with this group far more than “Glamour Galore.”
• What is my brand’s mission and values? What do you stand for beyond just selling clothes? Are you promoting body positivity? Sustainability? American-made quality? Your name should be a vessel for these values.
• What is my brand’s unique selling proposition (USP)? What makes you different from the thousands of other clothing brands? Is it your proprietary fabric, your inclusive sizing, your lifetime guarantee, or your one-of-a-kind designs?
• What is my brand’s personality and tone? Is your brand edgy and rebellious, or classic and sophisticated? Is it playful and fun, or serious and minimalist? Your name is the first verbal expression of this personality.

Once you have a crystal-clear picture of your brand’s identity, you’ll have a filter through which to pass all your potential names.

Step 2: Master the Art of Brainstorming

Now for the fun part. Grab a whiteboard, a notebook, or open a new document. It’s time to generate a massive list of possibilities. Don’t self-censor at this stage; just get everything down.

• Start with Keywords: Based on your brand identity, list out dozens of keywords. Think about your products (linen, denim, silk), your values (strong, kind, conscious), your aesthetic (modern, retro, urban), and your customer’s feelings (confident, comfortable, powerful).
• Use a Thesaurus & Related Words: Take your best keywords and plug them into a thesaurus. Look for synonyms, but also explore related concepts. For “urban,” you might find “metropolitan,” “civic,” “concrete,” which could spark ideas like “Metropolitan Mode” or “Concrete Canvas.”
• Think in Metaphors & Imagery: What does your brand feel like? If your brand is about comfort and security, maybe it feels like a “haven,” a “sanctuary,” or a “fortress.” This could lead to names like “The Style Sanctuary” or “Comfort Fortress.”
• Look to Literature, Mythology, and Nature: These are treasure troves of evocative words. A brand focused on strength could draw from mythological figures (Apex, Valiant). A sustainable brand could use botanical terms (Willow, Sprout, Grove).
• Play with Word Combinations:
  • Noun + Noun: Oak & Ivy, Slate & Salt
  • Adjective + Noun: Noble Thread, Urban Velocity
  • Verb + Noun: Weave & Wander, Stitch & Stone

Step 3: The Crucial Checks for a Winning Name

You’ve got a long list of contenders. Now it’s time to put them through the wringer. A great brand name should pass these tests:

• Memorability & Pronunciation: Is it easy to remember after hearing it just once? Can people spell it easily? If a customer can’t remember your name or spell it to find you online, you’ve created an unnecessary barrier. Avoid complex spellings or made-up words that are difficult to sound out.
• Meaning & Connotations: What does the name imply? “Onyx & Oak” suggests something strong, natural, and perhaps a bit masculine. “Willow & Whimsy” feels light, feminine, and playful. Make sure the feelings your name evokes align with your brand identity. Be aware of potential negative connotations or unintended meanings in other languages if you plan to sell internationally.
• Visual Appeal: How will the name look as a logo? Some words and letter combinations are more aesthetically pleasing than others. Think about the symmetry, the length, and how it will translate to a clothing tag, a website header, and a social media profile picture.

Step 4: The Non-Negotiable Legal & Digital Checks

This is the most critical and often overlooked step. Falling in love with a name before you know it’s available is a recipe for heartbreak and potential legal trouble.

• Trademark Search: A trademark protects your brand name from being used by others in the same industry. Before you get too attached, you need to do a preliminary search.
  • How to Search: The best place to start is the U.S. Patent and Trademark Office’s (USPTO) TESS (Trademark Electronic Search System). Search for your name and variations of it. Look for both “live” and “dead” trademarks to see what has been registered in the past. Remember, the standard for infringement is “likelihood of confusion.” So, if you want to name your brand “Krest & Krown,” it’s likely too close to the existing (hypothetical) “Crest & Crown.”
  • Beyond TESS: Also, perform simple Google searches. Is another clothing brand, even a small one on Etsy, already using the name? While they may not have a federal trademark, they could have “common law” rights in their geographic area. It’s best to find a name that is truly unique.
  • Professional Help: For ultimate peace of mind, it’s always recommended to have a trademark attorney conduct a comprehensive search and handle the registration process. This is an investment in your brand’s security.
• Domain Name Availability: In today’s market, your website is your flagship store. Your domain name should ideally be your brand name.
  • Check for the .com: Head to a domain registrar like GoDaddy or Namecheap and type in your desired name. The .com extension is still the gold standard. If YourBrandName.com is available, grab it immediately.
  • What if the .com is Taken? Don’t panic. You have options. You could add a modifier, like YourBrandNameApparel.com or ShopYourBrandName.com. Alternatively, consider other top-level domains (TLDs). For a clothing brand, TLDs like .co, .shop, .store, or even the newer .clothing can work well and appear modern.
• Social Media Handle Availability: Consistency is key. You want your customers to be able to find you easily on Instagram, TikTok, Facebook, and Pinterest. Before you finalize your name, check if the handles (@YourBrandName) are available on all the platforms you plan to use. Tools like Namechk can help you do this quickly across dozens of sites.

Step 5: Get Feedback

You’re close. You have a shortlist of 2-3 names that have passed all the technical checks. Now, it’s time for a reality check. Run these names by a select group of people who fit your target audience profile.

• Ask Open-Ended Questions: Don’t just ask, “Do you like this name?” Ask questions like:
  • “What kind of clothing would you expect a brand with this name to sell?”
  • “What kind of person do you picture shopping here?”
  • “How does this name make you feel?”
• Listen Carefully: Pay attention to their initial reactions. Is there confusion? Do they consistently mispronounce one of the options? Their feedback is invaluable for seeing your name through a customer’s eyes.

You’ve Got the Name. Now What? Your Next Steps

Choosing a name is a monumental step, but it’s the starting pistol, not the finish line. Once you’ve made your decision, you need to act quickly to protect and build upon it.

1. Register Your Business Name & Structure: This is the formal legal step. You’ll need to decide on a business structure (Sole Proprietorship, LLC, Corporation) and register your business name with your state. An LLC is often a good choice for new entrepreneurs as it protects your personal assets. This is separate from a trademark; it registers your business as a legal entity.
2. Secure Your Digital Real Estate: You’ve already checked for availability, now it’s time to buy.
   • Purchase your domain name immediately. Don’t wait. You might even consider buying a few common variations or misspellings to redirect to your main site.
   • Create your social media accounts on all relevant platforms. Even if you don’t plan to be active on a certain platform right away, secure your brand name so no one else can.
3. Start Building Your Brand Identity: Your name is the foundation, but now you need to build the house. This is where your brand comes to life visually.
   • Logo Design: Begin working on a logo that visually represents your new name and brand identity.
   • Brand Style Guide: Choose your color palette, typography, and overall visual aesthetic.
   • Website Creation: This is arguably your most important brand asset. It’s your 24/7 storefront, your lookbook, and your story. You need a platform that gives you the power to translate your brand’s new identity into a stunning and effective online store. This is where a tool like Elementor becomes incredibly powerful. It works seamlessly with WordPress, the internet’s most popular website platform, and gives you complete design control without needing to be a coding expert. You can create custom product pages, build visually rich landing pages for new collections, and ensure your website is a perfect reflection of the name you’ve worked so hard to choose. A professional, custom-designed site builds trust and makes your new brand look established from day one.

Conclusion: A Name to Build a Dream On

Choosing a name for your clothing brand is a journey of introspection, creativity, and due diligence. It’s a process that should be approached with thought and care, not rushed in a single afternoon. Your brand name will be on every label, every box, every social media post, and every customer’s lips. It’s the single word or phrase that will encapsulate your entire vision.

By following this guide, you can move beyond simply picking a name that sounds good and strategically select one that is memorable, meaningful, and most importantly, available. Take your time, trust your gut, do your research, and choose a name that you’ll be proud to build your fashion empire upon. Now, go make it happen.